Friday, December 4, 2015

Buying vs Selling

Time is money, baby.  Feel, felt, found.
What do we need to do to get this deal done today.

Around the holidays, we see and hear about many people giving thanks, showing gratitude, and reflecting on the things that are important to them.  I am fortunate enough to have a healthy and happy family, great friends, and get to pursue my passion as a business that has attracted really awesome customers (I should probably be all formal here, put on a tie, and use the word client...but I'm writing this in my pajamas so I guess all formalities are shot).

As I sit and reflect on all things Divvy, I think about progress towards goals, financials, strategy, tactics, 2015, 2016, 2020, and about 13,458 other things.  I keep coming back to what makes me smile, my awesome customers.

Until you're actually knee deep in a situation it is impossible to know what it is like.  I'm following my passion and purpose, which is awesome, but I had no idea how energized I would get from my customers.  I learn so much from them on a daily basis.  They are mentors and cheerleaders for Divvy Investments, which is a pretty cool feeling.

Why are they such big fans?  Why do they want Divvy to succeed so much?  And no, wise guy, it's not because all of my customers are that I think about it none of them are...(note to self tighten the screws on the family).  My super ego, not to be confused with my superego for all those psych folks out there, thinks that I was able to create something they needed and it has improved their life.  WHOA!  Slow down there bucko... it's not like you invented indoor plumbing!

Hmmm... a bit harsh, but true.  So why then?

Maybe it is because I have a tool that is something they want because it saves them time and/or money.  It simplifies investing for them.

True.  Nice pitch.  But there's still more.

I think it has to do with my sales process.  I talk about Divvy Investments with passion and purpose, mention pretty simple facts, answer questions, and allow them to buy it vs selling it to them.  If it is a good fit for them, awesome.  If not, that's cool too.  There's no feel felt found to overcome objections.  There's no move to close.  No wedge sale.  No Phelan close.  No Buy Divvy Wednesday which occurs right after Giving Tuesday (not a bad idea though- maybe next year).

Don't get me wrong, I'd love to have more awesome customers.  And I will, when the time is right for them.

To my awesome customers, THANKS!